Chris Bold is the Head Coach at Bold Physique, with more than 30 years of coaching experience in bodybuilding and physique development.

He has worked with a wide range of clients, from first timers looking to improve their body composition through to competitive athletes aiming to step on stage in the best condition possible. His coaching is built around structure, consistency, and individualisation, not guesswork, generic plans, or hype.

Chris is a retired IFBB Pro League Pro Judge and has more than 20 years of judging experience across New Zealand, the USA, and international competition. That background gives him a strong understanding of what stands up on stage, and what actually matters when it comes to physique development, conditioning, and presentation.

As a coach, Chris is known for being direct, detail-focused, caring and honest. He builds plans around the individual, their body, their lifestyle, their goals, and their rate of progress. Whether someone wants to compete or simply improve their physique, the approach stays the same, do the basics properly, stay consistent, and adjust when needed.

Chris also holds certifications through ACE, NASM, and ISSA, and takes an evidence-based approach to training, nutrition, and coaching practice.

At Bold Physique, the focus is simple. High standards, personalised coaching, and helping clients get better results through a method that is practical, realistic, and proven over time.